It’s fitting that 1515 Broadway, designed by architect Der Scutt (who later designed Trump Tower), was the leading edge of a ’60s push to reinvent Times Square. It’s the latest variation on saving Times Square from itself, a perennial theme. As a recent New York Post article framed it, “The 1515 Broadway project is needed to help arrest a slow, gradual decline in the district’s fortunes.” The Caesars Palace proposal is something at which the Theater District excels: a revival. On the ground floor is the Minskoff Theatre, where The Lion King will continue to be performed for the foreseeable future, and the casino floors will be located upstairs in the building’s podium.Ī rendering of the 1515 Broadway tower with the proposed casino at the base. 1515 Broadway, originally named One Astor Plaza (after the landmark Beaux Arts Astor Hotel that was demolished to make way for it) is now known as the Viacom building most famously, it was the home of the MTV studio from which Total Request Live was broadcast for a decade. SL Green, as it happens, is the owner of the 1960s office tower in Times Square that it’s proposing to convert into an eight-story casino with hotel rooms above it. For now, we will have to wait all of the proposals were submitted on January 6 and a committee of local officials will convene and likely announce their choices later this year. Other possible sites include Hudson Yards, Coney Island, Citi Field–Willets Point, and Aqueduct Raceway, and the odds are high there will be at least one in the five boroughs. It’s one of many projects competing for the three gaming licenses that will be allotted by the State of New York to the metropolitan area.

The Times Square casino proposed by Caesars Entertainment, Jay-Z’s Roc Nation, and SL Green, New York City’s largest commercial landlord, would be a Caesars Palace - a name better associated with Las Vegas than the brightest stretch of Broadway. That’s not something that could happen to New York, is it? In other places, such as Biloxi, Detroit, and Philadelphia, the presence of one or more casinos signals a city scrambling for quick and easy funds, a city that has lost a sense of itself. “the Bowtie.” It’s already a locus of sensory overstimulation, integral to New York City’s brand, with the sort of buzz casinos are generally built to gin up. When I heard about the Times Square casino proposal, I was shocked that anyone would want to drop a casino at the exact spot where Broadway crosses Seventh Avenue, a.k.a. Rendering of the proposed casino at 1515 Broadway.

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